第三，长期高折扣低毛利。很多品牌过度依赖营销、高租金、高投入获取流量，最终陷入低毛利困境，这也是2025年大量门店关闭的重要原因。品牌方为了供应链出货，一味推行折扣活动，看似短期业绩繁荣，实则形成了“打折打残老板，折扣折杀品牌”的恶性循环。
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The Samsung Galaxy S26 Ultra with 512GB is priced at $1,499.99 on Samsung's website, yet we found a major deal on Amazon. As of Feb. 27, the phone paired with a $200 Amazon gift cart is a bundle worth $1,699.99, but it's on sale for just $1,299.99. That saves you $200 off the phone plus gets you a free gift card, saving $400 for 24% off.